7Up attempts to replace coffee in winters
People usually consider coffee as their favorite drink in winters, which have already hit parts of the country (with exception of Karachi) but 7Up has something new to offer this time. The brand has introduced yet another exciting campaign, through #7UpWinters bonfire song, which promotes 7Up in winters among Foodies.
The soft drink beverage brand has created and composed an exclusive song for winters, which is sung by beautiful Aima Baig, who had earlier covered ‘Summer Wine’ with a TV journalist. Usually, soft drink brands sale go down in winters but with this #7UpWinters song, the brand has probably become the first in country to celebrate winters with cold drink.
The video which is directed by Jamayal Tanvir, does full justice to the song and lyrics, penned by Moiz Khan. It depicts bonfire scenario, a favorite time past in winters and Aima Baig celebrating food and winters with her friends. The video song connects well with food and drink and brings us back to the memories of our college/university days at some points.
We are still into initial days of winters in Pakistan and need to wait for a couple of months to see if the brand actually succeed in this new challenge or not.