7up Melting Vending Machines are beating heat around the country
Pakistan has been blessed with all four seasons but summers rule majority of days. The heat is always been destructing, specifically for commuters. But they don’t need to worry this summer because 7up Pakistan has come up with an amazing idea to beat the heat. They have introduced ‘7up Melting Vending Machines,’ on streets in hot areas of the country, from where, anyone can grab a can of chilled 7up for free and refresh himself/herself. The activity has already been going viral in Pakistan and is expected to continue for some more days around the country.
In a new advertising campaign, 7up team has installed big blocks of ice filled with 7up cans. As the heat strikes these ice blocks, they get melted. The melting creates space so that passerby can grab their free can to refresh themselves.
To witness this whole idea, team 7up set cameras around these melting machines and observed the expressions of people. The experience was amazing. To beat the heat, people gathered around the 7up melting machine and waited for ice blocks to get melted. It was a brand new idea, which perfectly clicked minds of everyone gathered around the melting machines.
It’s September but summers are still rolling in many parts of the country and this is the reason that 7up melting machines are still here, for some more days to counter this summer heat.
If you are in Pakistan, do not forget to look for 7up melting machines on streets for next few more days before the end of this amazing activity and if you get lucky to find one around, let us know about your experience.
To find out how 7up melting vending machine work, watch the video;