7Up refreshes its look and celebrities
While a majority of us make new resolutions, plans and goals for New Year, there are some who actually start with something new and exciting. This year, one among them is 7Up Pakistan, who has launched a new campaign called #RefeshYourLook. Without compromising on the great old taste, the brand has revolutionized its look, which looks even more refreshed.
To reveal its new look, 7Up decided to give a more refreshed look to seven young Pakistani celebrities and presented them in a grand event in Lahore.
It feels like that the lemon in the old 7Up bottle had been fully squeezed and therefore, the brand has decided to remove it from the logo but it does not look odd, in fact, it is going with brand’s new theme, #RefreshYourLook.
The campaign launch event was held in Lahore, which featured all seven 7Up celebrities. Farhan Saeed, Zoe Vicajji and Uzair Jaswal performed live while Urwa Hocane, Anoushey Ashraf, Mohsin Abbas and Sarwat Gillani were also present on stage. The event highlight was international comedian Zaid Ali’s surprise entry, who had great time taking selfies with celebrities.
7Up was previously targeting food lovers across the country and now has picked a completely change subject for the campaign, which might take a little time but not much as the idea is endorsed by their favourite celebrities.