BATA rebrands itself with new campaign featuring Maya Ali
With a sagging spirit and slouched shoulders, we would drag our half-asleep bodies all the way from a sweet sleep to school. Does that ring a bell? Because that’s how most of us would return back to school after a long summer break. There was one spell-breaking element though and it popped into the picture and painted it with shades of excitement; that was when our parents took us to the Bata store.
A newly polished pair of shoes was the perfect way to uplift our deflated spirits and motivate us to go to school. Alas, long gone are those school days when Bata used to hand us all the excitement to sail through the academic years. Most of us still wish that such an inspiration could exist to date to help us swim through our hard lives. But who says wishes can’t come true? Because Bata has heard our little prayer and zipped into launching footwear for us, even as we are all grown up!
Bata’s new footwear collection has come as a winter surprise that has doubly tugged at the excited strings of our heart by featuring Maya Ali as its brand ambassador. The collection is all things beautiful for women of substance who strive day in, day out with a smile forever pasted on their faces. A Bata shoe can, of course, help to turn that smile into a genuine one with all the pretty looks it adds and the comfort it affords to one’s feet.
So, here’s a big round of cheers to the latest Fall/Winter collection 2017-2018 by Bata that has swiftly rebranded its face from being just a school brand to one that is modern and snazzy too. Lucky for us, we can boast our Bata shoes even now as women as before when we were girls. Not only does this collection make Bata a staple in our lives but it also reflects the brand’s attempt at recognizing the worth of the modern women with its #MoreThanAStar and #ComfortableWithIt campaign.
In case you missed the TVC, check it out below: