Qmobile makes debut with Qmobile Cup
Pakistan’s number one smartphone selling company Qmobile has jumped into the new horizon and sponsored a sports event for the very first time. Not against the expectations, the brand decided to make their debut with Cricket, which is the most loved sport in Pakistan. They sponsored an international cricket series called QMobile Cup, which was played between Pakistan and Zimbabwe cricket teams.
Qmobile had been marketing their smartphones through Pakistan cricket team stars but this was the first time that the brand actually sponsored a whole sport event and that too at international level.
Pakistan’s tour to Zimbabwe started with a T20 series, which they won by 2-0. The emerging talent Imad Wasim was given the man of the series award who scored 32 runs and picked 5 wickets in two match series.
The T20 series was followed by three matches ODI series, which, once again won by Pakistan by 2-1. The all rounder Shoaib Malik who recently made his comeback in Pakistan circket team was given the award of ‘Player of the series’ for his exceptional batting. His excellent batting innings paid him the result and he was selected for Pakistan test team after more than five years.
To make their debut in promoting sports more interactive, Qmobile arranged a bloggers meetup and also introduced some competition on the Facebook page, such as ‘Selfie with Man of the Match,’ ‘Tweet T20,’ and ‘That’s a Huge Six.’
The Qmobile company has successfully established the first step in promoting sports in Pakistan. Now the brand not only need to compete other smartphone companies in business but also in promoting sports in the country. Specially when Pakistan Super League is about to launch next year.