Say it with Emoji goes viral
Sign communications have been an integral part of conversations. There are things, which at some situations, are difficult to express verbally. We use our body expressions, specifically with our face, to convey the right message. With the advancement of technology, we were provided social media, a tool to communicate with people in an easy way. It also provided brands an opportunity to reach to their customers in a quick time and have more direct interactions. To give real feeling to the written communications, experts introduced Emojis to convey accurate expressions. Pepsi, a leading soft drink, which is known for its interesting campaigns, introduced a limited time campaign using these Emojis to provide its customer an opportunity to #SayItWithPepsi.
The brand introduced the Emojis campaign #SayItWithPepsi, initially in Canada in June this year. The Pepsi Canada launched special edition cans and bottles with interesting Emojis printed on them. The idea proved successful and provided everyone an opportunity to convey their feelings by just sharing a bottle or can.
— PEPSI Canada (@PepsiCanada) July 17, 2015
The success of the campaign encouraged brand to take the campaign to other countries and it decided to launch it in US and Thailand.
Pepsi Pakistan has also shared the sneak peak of #SayItWithPepsi on this year #WorldEmojiDay. It would be interesting to see if the brand decides to bring the campaign here in Pakistan.