It is almost the end of this year and many of you might agree with me if I say that it passed very quickly, BUT, those who worked smartly, they achieved their goals. One among them was Pepsi Pakistan, which introduced some amazing campaigns this year which not only promoted the brand but also succeed to get much interaction from people.
Two most amazing campaigns from Pepsi were #LightingUpLights and #ExcitingAbhi. In former, the brand light up a few underprivileged places in the country. It also produced an exclusive song, sung by none other than the legendry singer Abida Parveen. Like most of other campaigns, it also received endorsement from some well known celebrities.
In later case, the brand attempted to make every food look exciting. It also took Instagram to create a yummilicious food table.
Pepsi is all set to introduce yet another interesting campaign at the end of this year. The brand has not revealed what is coming next but after looking at the posters they have shared on Pepsi Pakistan official Facebook page, it seems like something is going to happen with the design of bottle. Have a look on them and try if you can guess something;